Influencer marketing has become the quintessential form of advertisement in recent years. The market is growing rapidly and is projected to reach $10 billion...

In the digital age, we’re constantly taking stock of our habits. How much time online is too much time? How much should we be on social media? How does the u...

Sports marketing is a powerful tool that many brands have leveraged over the years to go viral. Best of all, it works across virtually every industry. Why do...

Social media is a literal game changer for athletes, teams, and clubs. As platforms like Facebook, Twitter, and Instagram are increasingly being leveraged th...

For decades, girls across the globe have been inspired by the Queens that are the likes of the Williams Sisters, the Alex Scotts and the Simone Biles of the w...

There was a time when being loyal to your fanbase meant signing autographs after a game or posing for a quick snapshot, but social media has drastically chan...

For as long as social media has existed, it has been a vehicle to gauge popularity. Who has more followers and whose content is the most insightful or the fu...