Jul 9, 20193 minMicro-influencers vs. Macro-influencers 101: Influencer Marketing Strategies to Maximise SuccessInfluencer marketing has become the quintessential form of advertisement in recent years. The market is growing rapidly and is projected ...
Feb 24, 20194 minThe Age of Selfies and Likes. Is Social Media Good or Bad for Sports? In the digital age, we’re constantly taking stock of our habits. How much time online is too much time? How much should we be on social m...
Nov 29, 20184 minThe Power of Sport Over Consumers: Why Every Brand Must Tap into Sports Marketing Sports marketing is a powerful tool that many brands have leveraged over the years to go viral. Best of all, it works across virtually ev...
Nov 19, 20184 minThe Changing Relationship Between Athletes, Media, and FansSocial media is a literal game changer for athletes, teams, and clubs. As platforms like Facebook, Twitter, and Instagram are increasingl...
Nov 8, 20185 minStars of women’s sport have huge potential for brands – stop overlooking them!For decades, girls across the globe have been inspired by the Queens that are the likes of the Williams Sisters, the Alex Scotts and the ...
Oct 16, 20182 minHow Savvy Athletes are Monetising their Digital Platforms There was a time when being loyal to your fanbase meant signing autographs after a game or posing for a quick snapshot, but social media ...
Oct 11, 20183 minValue for Money: Putting a £ sign on social media posts with AI-driven platform VensyFor as long as social media has existed, it has been a vehicle to gauge popularity. Who has more followers and whose content is the most ...